AI tricks for creatives: How to take content creation to the next level with AI workflows

With AI to the content king: A workshop report, straight from the pen of artificial intelligence - we fed it and now it's blogging away!

But less lively now 😉

David’s summary of the session from the transcript

Imagine it’s early in the morning. The first rays of sunshine are reflected in your coffee cup as you sit in front of your laptop as a digital content creator. You stare at the blinking cursor on the screen, once again searching for the perfect introduction to your next blog post. But what if artificial intelligence could help you create creative and engaging blog posts? In our AI workshop, we looked at exactly that – how to write a blog post with the help of AI tools. Here’s how we went about it:

  1. Brainstorming: First, we used a digital whiteboard to collect ideas in a collaborative brainstorming session on how AI can support the blogging process – from searching for topics to writing and multimedia enrichment.
  2. Structuring: We then structured the ideas we collected using an AI tool like ChatGPT and summarized them in an outline for our blog post.
  3. Formulate: Based on the outline, the AI can then formulate individual sections or even the entire blog post. It is important to work with precise instructions in order to achieve the best possible result.
  4. Multimedia enrichment: A blog post is not just about text. AI tools can be used to generate suitable images, create audio contributions or even produce entire videos. Mind maps to illustrate complex relationships can also be created quickly with AI support.
  5. Optimization: The final step is to optimize the blog post for search engines. Here too, AI can provide valuable support by generating suggestions for titles, meta descriptions and keywords.

The conclusion of our AI workshop: Artificial intelligence can support and enrich the creative process of blogging in many ways. It is a useful tool for developing ideas, structuring content and preparing it in multimedia form. At the same time, however, the use of AI also requires practice, an understanding of the possibilities and limitations of the technology and a willingness to critically examine and rework the results. In any case, AI opens up exciting new opportunities for anyone who regularly publishes content online.

Key findings of the participants

  • By creatively combining various AI tools, the entire process of writing a blog post can be supported and partially automated. Tools for collecting ideas, structuring, formulating, multimedia enrichment and SEO optimization were used.
  • AI enables collaborative writing in a team. By brainstorming together with AI support (e.g. on the Zoom whiteboard), ideas can be collected and then formulated into a blog post using language models such as ChatGPT.
  • AI provides good ideas and suggestions, but human expertise and creativity are still required to create high-quality, in-depth content. There is a risk that the results will remain superficial if AI is used too much.
  • AI saves a lot of time on routine tasks such as summaries, translations, rewording, generating social media posts, etc. The main potential lies in increasing efficiency.
  • Human expertise is still required for specialist topics and sophisticated texts. However, AI can help with quality assurance, e.g. checking whether all important points have been covered.
  • The question of how to orchestrate a complete workflow via AI agents and generate specialist interviews with AI support remained unanswered. There is still room for experimentation and development here.

Tools used

Based on the transcript and the chat of the online session, the following AI tools were used to create a blog post:

  1. Zoom whiteboard with AI functionality – for collaborative brainstorming and idea collection
  2. ChatGPT(https://chat.openai.com/)– to summarize and structure the ideas from the whiteboard and to formulate the draft blog post
  3. Eleven Labs(https://beta.elevenlabs.io/)– to have an excerpt of the text set to music with an AI voice
  4. MyLens.AI(https://mylens.ai/) or Markmap(https://markmap.js.org/)– to automatically generate a mind map from the blog post text to visualize the content structure
  5. Suno.ai(https://suno.ai/)– to turn a text excerpt into a song
  6. Microsoft Designer(https://designer.microsoft.com/)– for the quick creation of graphics for social media posts

Other tools mentioned without specific application in the session:

  1. Perplexity AI(https://www.perplexity.ai/)– a search engine with chatbot function
  2. DeepL Write(https://www.deepl.com/write)– an AI-supported writing assistant
  3. Poe(https://poe.com/)– a platform for trying out different chatbots
  4. Midjourney(https://www.midjourney.com/)– for the generation of AI images
  5. Udio(https://www.udio.com/)– AI Music Generator

Results published to date

Has anyone else tried something after the session and would like to share it publicly? Then please write to us. We attach it here.

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