{"id":44602,"date":"2023-02-27T11:56:00","date_gmt":"2023-02-27T10:56:00","guid":{"rendered":"https:\/\/frolleinflow.com\/2023\/02\/27\/where-remote-workers-like-to-work\/"},"modified":"2023-02-27T11:57:12","modified_gmt":"2023-02-27T10:57:12","slug":"where-remote-workers-like-to-work","status":"publish","type":"post","link":"https:\/\/frolleinflow.com\/en\/where-remote-workers-like-to-work\/","title":{"rendered":"Where Remote Workers Like to Work &#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00dcber das Tulsa Remote-Programm&nbsp;<a href=\"https:\/\/www.piqd.de\/zukunft-der-arbeit\/remote-worker-als-umworbene-gesellschaftsschicht\" target=\"_blank\" rel=\"noreferrer noopener\">hatte ich vor gut einem Jahr bereits berichtet<\/a>. Zwischenzeitlich haben mehr als 2.000&nbsp;<em>Remote Worker<\/em>&nbsp;das Angebot eines 10.000-Dollar-Willkommensschecks f\u00fcr die \u00dcbersiedelung nach Oklahoma in Anspruch genommen. Aufgrund dessen k\u00f6nnen sie gr\u00f6\u00dftenteils einen besseren Lebensstil verzeichnen, weil die Lebenskosten vor Ort g\u00fcnstiger sind als in ihren Ausgangsstaaten. Mit anderen Worten: Das Programm ist ein voller Erfolg f\u00fcr alle Beteiligten!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nun dr\u00e4ngt sich die Frage auf: Was k\u00f6nnen andere St\u00e4dte von diesem Programm lernen?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Theorie von Tulsa Remote lautete, dass die niedrigeren Lebenshaltungskosten Fernarbeitskr\u00e4fte anlocken w\u00fcrden, wenn sie nur einen kleinen Anreiz h\u00e4tten. Und durch die Anwerbung von Fernarbeitern k\u00f6nnte Tulsa neue Einwohner und Einkommen hinzugewinnen &#8211; und sogar die Saat f\u00fcr seinen eigenen Wissenssektor legen.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Saat ging in Tulsa auf.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Forscher sch\u00e4tzen, dass in Tulsa f\u00fcr jeden zweiten Remoter, der dorthin zog, ein neuer Vollzeitarbeitsplatz geschaffen wurde. Und sie sch\u00e4tzen, dass jeder Dollar, der f\u00fcr das Programm ausgegeben wird, 13 Dollar an wirtschaftlicher Aktivit\u00e4t schafft.&nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ist es also ein Erfolgsrezept, sich um Remote Worker finanziell zu bem\u00fchen, weil sie z.B. in Tulsa neue Jobs schafften?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Potenzial jedenfalls bringen die Zugezogenen mit, wenn sie Anschluss finden an regionale Gruppen und sich nicht isolieren, so die Erfahrungen anderer Regionen. Tulsa hat in seinem Programm \u00fcber Zoom-\u201eBewerbungsgespr\u00e4che\u201c daf\u00fcr gesorgt, dass Interessierte in die Community passen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was also k\u00f6nnen andere St\u00e4dte von Tulsa lernen? Einfach immer mehr zu bieten, kann kaum die L\u00f6sung sein. Zumal die Frage offen bleibt, wie sich der Pr\u00e4senz-Arbeitsmarkt \u201enach Corona\u201c weiter entwickelt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forschungen lassen erahnen: Auch zuk\u00fcnftig k\u00f6nnen kleine St\u00e4dte kaum um die Wissensarbeiter*innen konkurrieren, weil f\u00fcr die Kreativarbeitenden die Attraktivit\u00e4t von gr\u00f6\u00dferen St\u00e4dten weiter bestehen bleibt. Das best\u00e4tigten auch Studien zum zentralen Standort der&nbsp;<em>Remote Worker<\/em>&nbsp;w\u00e4hrend der Corona-Phasen:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Im September 2022 ver\u00f6ffentlichte EIG eine weitere Studie zur Telearbeit, in der ermittelt wurde, in welchen St\u00e4dten der Anteil der von zu Hause aus erledigten Arbeit am h\u00f6chsten ist. Die Liste wurde nicht von neuen Fernarbeitsknotenpunkten wie Tulsa angef\u00fchrt, sondern von Washington, DC, San Francisco und Austin. Die so genannten &#8220;Superstar-St\u00e4dte&#8221; sind nach wie vor die Gewinner, sowohl bei den B\u00fcroarbeitspl\u00e4tzen als auch bei der Arbeit von zu Hause aus.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Insofern bleibt abzuwarten, ob kleinere (Gro\u00df-)St\u00e4dte zuk\u00fcnftig attraktiv genug sind, um eine gewisse, flexibel arbeitende, kreative Klasse f\u00fcr sich gewinnen zu k\u00f6nnen. Die Anfahrtswege zu potenziellen Kunden k\u00f6nnten v.a. im gro\u00dfen Amiland zu gro\u00df sein &#8230;<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\"><\/meta><em>Artikel am 27. Januar 2023 erschienen auf\u00a0<a href=\"https:\/\/www.piqd.de\/zukunft-der-arbeit\/wo-remote-worker-gerne-arbeiten\">piqd<\/a>\u00a0als Hinweis auf den HBR-Artikel <a href=\"https:\/\/hbr.org\/2023\/01\/tulsas-big-bet-on-remote-workers?ref=refind\">Tulsa\u2019s Big Bet on Remote Workers<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcber das Tulsa Remote-Programm&nbsp;hatte ich vor gut einem Jahr bereits berichtet. Zwischenzeitlich haben mehr als 2.000&nbsp;Remote Worker&nbsp;das Angebot eines 10.000-Dollar-Willkommensschecks f\u00fcr die \u00dcbersiedelung nach Oklahoma in Anspruch genommen. Aufgrund dessen [&hellip;]<\/p>\n","protected":false},"author":16861460,"featured_media":39741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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